embrace what makes you popa project for unc hussman’s mejo490 advanced portfolio class
created and designed by:
jake hogan & ella campbell
dare to pop… 
for this task, we were challenged to think about the idea of what makes “us” pop. but what does it exactly mean to pop? well, for us, that means embracing individuality. spontaneity. the little moments in life. looking through the colorless moments of life, and envisioning them in color…
BRINGING A POP OF COLOR: POPPI DROPS OFF VENDING MACHINES IN AMERICA’S GLOOMIEST CITIES
an activation idea: bringing the infamous “poppi” vending machines to americas gloomiest cities. embracing how we pop: packing color into america’s most boring cities.
these vending machines will be strategically placed and staged in infamously “boring” parts of the united states. think of a run down mini mart off a state interstate. a local convenience store.
not only filled with our colorful, flavor packed drinks, the machines will also be filled with merchandise. eligible for collection, winners can be enticed with an all expensed trip to austin, tx
while drawing attention, consumers will easily be able to recognize our brightly colored sodas ant hot pink vending machines, allowing them to truly find out what makes them pop, if they dare…
Juliana: ditch the kickstandin part with unc’s mejo490 class,
this campaign was created to show how Juliana bikes do not have a kickstand – they are durable, and can withstand any amount of force. they’re meant to be leaned against trees, rocks, or even just left on the ground when not in use. it’s time to let go of our childhood and move up to the next level.
in part with this, the “Ditch The Kickstand” campaign empowers women to do it themselves. pave their own paths. And be a badass.
blowing minds and bikesdetonate and dominate event
WHO: Juliana Bicycles hosted by Juliana Joplin and Tahnee Seagrave
WHAT: Centered around blowing up the “Joplin” frame, one of the four models on their website.
WHEN: June 5th, 2024
WHERE: Monument Valley, Arizona. Takes place in the middle of the desert (similar setting to US nuclear bomb testing)
WHY: Show off the durability of the bike.
HOW: XC rider Rachael Walker will ride the “Joplin” bike cross country from Santa Cruz, where the bikes are made, all the way to Monument Valley. This 81 hour, three day journey will be documented via video and social media posted on both her personal account as well as @Julianabicycles. That very bike will be destroyed, and then she will hop back on it (after its cooled of course) for the ride out.
